Class 3

posted Oct 28, 2010, 11:59 AM by Priya Nayar   [ updated Oct 28, 2010, 12:22 PM ]

Thursday September 23rd 2010

Concepts for Critical Media Studies

   Marx and Engels, “The Ruling Class and the Ruling Ideas” (MCS)

   Gramsci, “The Concept of Ideology” and “Cultural Themes: Ideological Material” (MCS)

   Also see online (semiotics for beginners, Daniel Chandler) for key terms

Questions to Consider in Week 3

Discuss any guidelines or procedures for manufacturing an ideology (any necessary conditions, psychology, fear, propaganda, etc.).

In what way is Marx’s description of ideology relevant to our understanding of the ruling classes power today? In your discussion, include the use of technology and medias and mediums.

What are the epistemic or ontological implications of McLuhan’s statement, “The Medium is the Message”?